LEÃO ICETEA english

Matte Leão is a famous Brazilian brand, now owned by Coca-Cola. Leão Ice Tea was the first Leão branded product in the Coca-Cola portfolio. The greatest design challenge was to position it among other highly visible and well established market competitors. As soon as it hit the shelves in 2009, the new product rapidly became the bestselling ready to drink ice tea in the market due to its fresh design, making it the leader of its category.